This is definitely confusing and so the only way we are left with is, reaching out to Google themselves. But there is another group of webmasters differing with them. Some opine that if you embed metadata in images while posting them on your website, it helps in your site’s SEO or it enhances the visibility of images in Google search results. – How to View, Edit, and Remove EXIF data on iOSĮver wondered about the impact of EXIF data on image SEO? Does any of the above metadata affect Google ranking of images? Well, this question is a moot point as webmasters provide differing replies to this question. – How to View, Edit, and Remove EXIF data on Android – How to View, Edit, and Remove EXIF data on macOS – How to View, Edit, and Remove EXIF data on Windows – EXIF Data is a tool for Google to Fathom your Images These pieces of information are handy as you can know the exact camera and settings a photographer used for a mesmerizing photo. The information includes camera model, camera settings like shutter speed, ISO, and focal length, date, time, and place where the shot was captured, copyright information, etc. It encompasses the information stored in the image after the shot was taken and this information is known as metadata. Now, the question is, what is EXIF data? EXIF data stands for Exchangeable Image File Format data. You can review the data derived from your photos and make necessary tweaks in the data later down the line to polish your photography. If you intend to sharpen your photography knack, having holistic knowledge of the EXIF data of your photos is likely to help you. In the window that appears, you can change the name, add tags, write a description, and more.The term EXIF data sounds to be a bit complicated but if you are involved with photography, you might have heard about it.Mac users: Control-click, and select “Get Info” (or press command + i on your keyboard). PC users: Right-click on the image, and select Properties.Open up the folder on your computer that contains the image or video file.Fortunately, it’s also easy to add metadata to your images. How to add metadata to your image and video filesĪdding metadata to photos and videos is useful for business owners who want to protect their media, streamline their internal workflow, and boost their SEO. Just like adding alt text for SEO, the more data you can give Google about your image, the better. Speaking of keywords, metadata also helps search engines like Google understand your images better. It offers you a way to protect your images, and your copyright, in case anyone ever tries to use them without your permission.įor businesses with large libraries of images, metadata also helps with digital asset management, as you can more easily search for images based on keywords in the metadata. Wherever that image or video goes, the metadata goes with it.Īs a copyright owner, this is especially valuable. Metadata provides key details about image and video files that makes it easier for people and software to organize and understand them. When people talk about adding metadata to an image or video, they’re talking about IPTC data. It’s where you can add contextual information, like the company who produced the image or video. IPTC data can be entered by you, the creator of the file.
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